Nowadays, we live in a global market where the client has a great deal to choose a product and prices are becoming more competitive. It is essential that our company has a good image. For doing so, there are a number of tools to achieve this, such as the existence of the mysterious client (also known as mystery shopper). This tool will allow us to understand why the behavior of our future client.
Specifically, the Mystery Shopping is a market research technique that analyzes the actual customer experience when making a purchase or use a service. This gives us a real, professional and objective of what happens in establishments evaluated measurement.
This tool will evaluate a number of important aspects to determine the reason for the reduction in sales in our stores, or the loss of customer loyalty, among other variables.